Why Iodised Salt Still Matters: What the ICCIDD Endorsement Actually Means

Iodine deficiency disorders can look like a solved problem, but that only holds up until you remember the solution works only if every household is actually getting iodine, batch after batch, without fail. That's the entire point of universal salt iodisation, and it's why we treat it as a manufacturing discipline, not a marketing line.

The public health case for iodisation

Iodine is essential for thyroid function, and thyroid hormones govern everything from metabolism to early childhood cognitive development. Because iodine occurs naturally in only a few foods, salt, something nearly every household already buys, became the most effective way to close the gap at a population scale.

What the ICCIDD endorsement actually means

The International Council for Control of Iodine Deficiency Disorders (ICCIDD) is a global health body focused on eliminating iodine deficiency. Their endorsement isn't a logo you can simply apply for; it means independent health experts have reviewed our iodisation process itself, from dosing to consistency. Ankur Salt is the only Indian salt brand to hold this endorsement.

How we keep it consistent, batch after batch

Consistency is the hard part of iodisation, not the chemistry. Every batch passes through our in house QC lab, where iodine content is checked against a controlled 35 ppm target before packaging. It isn't sampled occasionally; it's monitored continuously.

• Iodine is added and mixed to a controlled 35 ppm content on every batch
• In house QC lab staff run more than 12 tests before anything is packaged
• Refining happens on fully automated, Swiss technology machinery to keep dosing consistent

The bottom line

A bag of iodised salt is only as good as the process behind it. The certifications and the endorsement exist because that process is checked by people who don't work for us.